Canyon
In the spring, we had the opportunity to work with the renowned bicycle manufacturer CANYON on a groundbreaking project. We traveled to Italy to shoot a campaign featuring CANYON's brand-new, in-house developed mountain bikes designed specifically for women.
Under the tagline "MADE FOR MORE," we created an extensive campaign that reflects the strength and versatility of these new models. The project included a dedicated web presence, showcasing the bikes in action against the stunning backdrop of the Italian landscape.
From concept to execution, the campaign aimed to highlight the innovative design and performance of CANYON's new women’s line, empowering riders to push their limits and explore more.
Client: Canyon
Agency: Alva Visuals
Athletes:
Vergölst
For this project with Vergölst, a brand under the Continental Group and one of Germany’s leading tire and auto service providers, I was responsible for the cinematography of the main commercial as well as the campaign photography.
Together with a talented team, we produced a wide range of content – including the primary advertising spot, social media assets, and photographic material for both online and print use. The production combined clear messaging with a visually bold and approachable aesthetic, in line with Vergölst’s positioning as a modern, customer-focused service brand.
This project reflects the strength of integrated production workflows – delivering cohesive visuals across multiple platforms, from video to stills.
Client: Vergölst
Agency: T.W.O Kreativagentur
Production: T.W.O Kreativagentur
Mellerud
In January 2025, I had the opportunity to shoot a commercial for the German cleaning brand Mellerud, in collaboration with T.W.O Kreativagentur GmbH & Co. KG based in Düsseldorf.
Despite the mid-winter timing, our lighting crew successfully created a bright, spring-like atmosphere on set – supporting the clean, fresh visual aesthetic the brand stands for. The art direction was led by Timm Leuchtenberg, who shaped the look and feel of the campaign with great attention to detail.
This project reflects the strength of well-coordinated production: a clear vision, a focused team, and an outcome that feels light, relatable, and visually on-brand.
Client: Mellerud
Agency: T.W.O Kreativagentur
Production: T.W.O Kreativagentur
VAILLANT
In 2023 and 2024, we partnered with Vaillant to produce a comprehensive poolshooting for their international image and product communication. Together with a strong and reliable crew, we developed a visual concept that reflects Vaillant’s clean, forward-thinking brand identity.
We managed the entire production – from scouting locations and assembling the technical team to organizing the shoot on set. We proposed a curated selection of models that matched the brand's visual direction; final casting decisions were made by Vaillant. In addition to photography, we also captured a wide range of video content, ensuring a flexible asset package suited for use across multiple channels.
The production was executed in a high-key, bright and minimal aesthetic, using carefully controlled artificial lighting designed to appear natural and consistent throughout. This approach allowed for a clean, approachable look that aligned with Vaillant’s premium image.
The result: a cohesive, high-quality collection of stills and video, optimized for Vaillant’s international marketing and communication efforts.
